Howard Gross is an expert at making complex ideas easier to access, understand and use.
As a former Senior Vice President at the strategic communications firm Robinson Lerer & Montgomery (RLM), he worked with leading multinational clients in information and communication technologies, media, health care, energy, pharmaceuticals and finance. There, he managed content services for crisis communication, issues management, thought leadership, public affairs, investor relations and corporate social responsibility.
During his tenure as Senior Director of Global Communications for the Nielsen Company, the worldwide market research firm, Howard advised corporate executives in both its media and consumer services. He provided communication support for Nielsen’s television, Internet, mobile and social media operations. Moreover, he designed and implemented public relations and content marketing strategies – including print, video, digital and live presentations – with regard to issues such as consumer confidence, privacy and trust; China and emerging markets; the “female economy”; and the global middle class.
As a writer, Howard was an editorial adviser to the Committee on Economic Development, and one of the authors of its report America’s Basic Research: Prosperity Through Discovery, which was incorporated by the U.S. House of Representatives into its National Science Policy Study. More recently, he ghostwrote the book Content to Commerce, which examines the challenges and opportunities of social media and content marketing.
Howard is also a true digital native.
Since first working with computing and networking companies two decades ago, he has served as a consultant – through his own firm and leading agencies – to clients such as Apple, IBM, Xerox, 3Com and BBN, the company that built and operated the prototype of the Internet. While at RLM, he was one of the principal communication consultants for the AOL Time Warner merger. At Nielsen, he counseled senior management in positioning their digital and data services; initiating the company’s first blog and co-founding its corporate social network.
Moreover, Howard was a faculty member at Rensselaer Polytechnic Institute’s Lally School of Management and Technology, where he designed curricula for the executive MS/MBA program in Corporate and Technical Communication. He developed and taught courses in technology applications and management, exploring how digital networks and interactive systems impact public relations, marketing and mass communications.
Today, he continues to write about global communication and technology issues for a variety of online publications.