Public Affairs |
People interpret ideas and events through mental filters based on what they know – or think they know – about the world around them. |
HG Communications helps you penetrate those filters by learning what your audience already knows, understands and believes about your organization and the issues surrounding it; and by factoring in their social, cultural, political, economic and other biases. In addition, HGC monitors how individuals and organizations outside your target audience respond to your messages, and how they influence those you are trying to reach. |