I work closely with CEOs and their management teams to gather and share information throughout the enterprise, and incorporate knowledge and resource from multiple disciplines. By considering, and not constraining, the prospect of something new, different, or unexpected, I look past the obvious to identify all possible causes of a problem, and anticipate potential consequences. Then, by clarifying objectives and discerning audiences‘ needs and concerns, I align executives’ priorities with those of their stakeholders to create compelling content.
To make certain that management teams have the essential details to handle any critical situation, I help them identify their information needs and determine how best to use their data. At the same time, I ensure they step back and envision what emerges when all of the relevant elements come together. In addition, it is critical clients understand that whenever a plan is implemented, it can alter the circumstances, and must be adjusted in return. Accordingly, I complement clients’ capacity to recognize change by developing robust strategies that accommodate unforeseen events and outcomes.
Because controversial events generate contrasting and often conflicting points of view, I enable clients to comprehend how diverse stakeholders make sense of the world around them. Factoring in social, cultural, political, and economic forces, I also consider how third parties are likely to disrupt messages, and how that might influence those with whom clients are trying to connect. With that knowledge, I create content that transcends beliefs, biases, and conventional wisdom to reach both audiences’ hearts and minds.