Services
Content Strategy
Content is abundant. Attention is scarce.
HG Communications produces quality content that commands attention. What goes into that is more than just creativity. HGC first examines your objectives, your audience’s imperatives and the circumstances that surround both. Next, we assess the full spectrum of paid, owned and earned media to successfully match the message and medium. Then HGC creates content that is not only engaging and practicable, but has real value for your audience.
Social Content
Your communication with stakeholders is becoming more like conversations. But conversations are often unpredictable … sometimes uncontrollable … and almost always self-adjusting.
HG Communications builds flexible and fully integrated social media strategies that can be readily adapted to changing circumstances, yet are founded on a consistent set of objectives and core ideas.
Executive Communication
Leadership starts with being understood.
So HG Communication helps you clarify your issues and objectives, while carefully considering the needs, interests and concerns of your stakeholders. Then, aligning your priorities with theirs, HGC works with you to leverage the right media and methods to effectively reach both your audience’s hearts and minds.
Thought Leadership
You don’t define yourself as a thought leader. Your audience does.
But HG Communications can enhance your opportunity by understanding how various stakeholders select, perceive, process, remember and act on information. With that knowledge, HGC helps you present original ideas – or challenge conventional wisdom – in ways that genuinely engage and enlighten your audience.
Issues Management/Crisis Communication
What you don’t know can hurt you. Especially in a crisis.
HG Communications ensures you have the right information and insights to handle any critical situation. That means identifying every possible cause of a problem, as well as all the potential consequences. It also means examining your own assumptions and cognitive biases before you act. At that point, HGC develops and deploys the most appropriate content strategy, continuously evaluating outcomes to determine what works and what doesn’t.
Data-Driven Storytelling
Research shows that the most desired skill for data analysis is the ability to effectively communicate results to key decision makers.
HG Communications addresses this challenge by helping you define your information needs and determine all of the possible ways your data can be used. HGC works with you to analyze your data, put it in the proper context, and connect it to the real world to tell compelling stories.
Public Affairs
People interpret ideas and events through mental filters based on what they know – or think they know – about the world around them.
HG Communications helps you penetrate those filters by learning what your audience already knows, understands and believes about your organization and the issues surrounding it; and by factoring in their social, cultural, political, economic and other biases. In addition, HGC monitors how individuals and organizations outside your target audience respond to your messages, and how they influence those you are trying to reach.
Technical Communication
There is a universal principle that “the easier technology is to use, the more useful it can be.” The same can certainly be said of communication.
Whether you are explaining new or unfamiliar ideas, complicated concepts or controversial issues, HG Communications helps you cut through the complexity. HGC builds every construct by presenting your audience with a series of smaller, simpler elements; then connects the dots to make the information intelligible, meaningful and practicable.
Internal Communication
The best ideas in organizations rarely come from within separate operations, but emerge at points where different operations intersect.
HG Communications recognizes the importance of what is called the “social organization,” and works with clients to gather and share information across the enterprise. By supporting such collaboration, HGC promotes greater employee engagement, and develops content that reflects your company’s collective knowledge and experience.